Posts Tagged ‘home economist’

dawn brown

June 19th, 2017

Dawn Brown
professional food stylist, home economist

Dawn is a sought after professional international food stylist originally from Toronto, Canada. Dawn’s work has appeared in Europe, the Middle East and in the US. She has over 15 years food styling experience with her work embracing commercial photography, packaging, TV, and digital media.

She began her career with the Four Seasons Hotel chain where her passion for beautiful, delicious food and wine flourished. To each and every new project, she brings an extensive knowledge of the world of food, culinary ability, creativity and a sound appreciation of her clients’ food specific needs.

Dawn has styled several Mediterranean cookbooks, including:  Baroulko with Lefteris Lazarou, Aegean Cuisine and Classic Ikonoclastic Kerasma, published by the Greek Ministry of Tourism. Her client list includes IKEA, Pizza Hut, Lidl, Burger King, KFC, Taco Bell, Starbucks, Barilla, Tassimo, Oreo, Olympos, Maggi, Kanakis, Everest, Grigoris, Alfa Beer…to name a few.

Sue Townsend – Tupperware

September 14th, 2016

Sue Townsend worked as home economist and food stylist on this latest Tupperware film. Shot in Paris over two days.

Watch the video Here: TUPPERWARE

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Sue Townsend, professional food stylist, Tupperware, Style Department Sue Townsend, professional food stylist, Tupperware, Style Department Sue Townsend, professional food stylist, Tupperware, Style Department

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Merchant Gourmet WellBeing campaign

May 15th, 2016

Julia Azzarello, food stylist,  has been working on the photo and video shoots for Merchant Gourmet Wellbeing campaign

with recipes by Sophie Mitchell and beautifully photographed by Kim Lightbody. The modern recipes are healthy and nutritious

using Merchant Gourmet grains and pulses pouches.

For  ore of Julia’s work: Style

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department, burrata

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department

ph: Kim Lightbody

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department

ph: Kim Lightbody

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department

ph: Kim Lightbody

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department

ph: Kim Lightbody

Julia Azzarello, Merchant Gourmet Wellbeing, professional food stylist, Style Department

ph: Kim Lightbody

 

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Home Economist and food styling

January 27th, 2016

professional food styling, home economist, Style Department

ph: Ali Allen

What’s a Home Economist?

Since time immemorial the term “home economics” has been synonymous with cooking and food. While this fact rings true, there is more to home economics than just food and culinary art. It’s a combination of a plethora of aspects that interrelate to form one course study. These elements include finance, parenting skills, cooking, nutrition, and science. Home economists learn the relationships between these aspects and the management of resources.

The essence of a home economist learning all these aspects and their interrelation is not just to make them professionals in the field, but to also provide them valuable and necessary insight about the profession. This, in turn, helps them to:

•    Comprehend modern eating patterns and the role the consumer plays in affecting them

•    Importance of good health and overall nutrition to the body

•    Choose the best types of foods to be eaten and how food behaves under different circumstances.

•    Plan on the best ways to cook healthy, nutritious and economical meals, and

•    Find out what’s precisely contained in foods that we consume daily

What Do Home Economist Do?

A home economist may choose to be a generalist, or better, specialise in a particular subject area of their choice. Home economists can, amongst all other things, involve themselves with teaching and educating the community, informing, advising the government and the general industry on how to make improvements and informed choices of their lifestyles.  Some aspects of food styling require a more specialised and trained stylist, for example, working with ice creams, coffees and other more complex projects, a home economist is called for due to their knowledge and experience in particular fields.

Home economists are, in reality, competent in many areas of culinary, including food styling. They are also involved with designing and evaluation of products, design and planning of meals, offering assistance on matters health, teaching independent skills to all and sundry and by extension, they make good educationists. Often they’re mistaken for food stylists – well; that’s because they are. They cook, arrange food and sometimes special effects for stills and video shoots together with props masters and special effects designers.

Besides law and advocacy, home economists make good restaurant managers, hospital and school administrators thanks to their nutrition, menu planning and food designing skills. (Family and Consumer Sciences is the modern name for home economics).

If you are interested in hiring a home economist and food stylist for your project, contact us on info@styledepartment.co.uk

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recipe development and writing

September 18th, 2014

Angela Boggiano, Food Stylist, Style Department, Recipe Development

Ensuring that a recipe work is essential to the success of a food business. A good recipe can make a brand stand out. Food recipe development is the process of turning an idea food related into a finished product or dish done by trained food stylist or home economist. The recipe might be required for a restaurant menu, cookbook, product intended for sale or special event. Recipes are guidelines that allow consumers to replicate them on their own. Good recipes are ones that allow readers to imagine the writer is standing beside them and guiding them through the process.

Recipe Writing through the Years

Women have passed down recipes to younger generations by showing them how to prepare food. It was only when literacy became widespread over the past 200 years that’s how recipe writing began. But the earliest examples were hard to follow. They were not exact, and some had the ingredients, but not the amount required for the recipe. The recipes were meant to be a reminder as the mothers wrote them during the cooking process. During the turn of the 20th century, scientific progress has changed a lot of aspects of daily life, and this was when recipes became more formal. Magazines played a vital part in introducing the precise recipe format as they printed recipes branded with their logo.
Nowadays, recipe development and writing play an important part as the public at large has an insatiable  appetite to know all things food related.
The recipes needs to be readable, understood and infallible.

Balancing Customer Needs and Brand Guidelines

Recipe development is an arduous task that takes a lot of time and effort. One needs to create the right balance of considering the needs of the client as well as the guidelines of the brand. The recipe developer conceptualises the idea  and creates products that reflect the brand’s culinary point of view. One will also create, write, test, and introduce a new product. The developer is also  in charge of training on the preparation and presentation of the method in the commercial arena.

To become a recipe developer, you need to have formal culinary training via a technical college, college that specialises in culinary arts, or a specialised culinary art school. Food stylists, home economists, food journalists and writers can also venture into recipe development and make a living through recipe writing.
It is important to hire a professional to develop and test the recipes. They know the proper way to do the job and come up with new recipes that will make businesses stand out. A successful recipe is creative, easy to reproduce and yet brings something new to the market. It can be made by common ingredients, but the outcome can be sumptuous. A professional recipe development provider delivers quality recipes that will be loved by the consumers.

We can help your business with recipe development and writing. contact us : Style Department