Sue Townsend perfect baking for Ford Advertising

Sue was commissioned to work on the European campaign for promoting the new Ford Torneo. The brief involved a creative input and logistics, as the cakes had to be  high-end, real and at the same time light for the models to hold them up effortless during long hours of shooting.  The cakes had to hold up beautifully against  the hot studio lights. Not as easy as it seems! Lots of cakes on set, the perfect baking  by Sue and it all ran smoothly.
food styling  and perfect baking: Sue Townsend  – photographer:  Levon Biss – production: Ben Hills

Behind the scenes